seo for cpas: the accountant’s handbook

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the profession is already raving

becky’s book takes the complicated and ever-changing topic of seo and breaks it down so nearly everyone can understand it. whether you want to start optimizing your own site, or simply understand what seo professionals are talking about, this is a fantastic guide.

– bonnie buol ruszczyk, marketing strategist, bbr companies llc

relevance in the digital realm starts with getting your firm’s content found in search. whether you’re an accounting firm marketer, writer, digital pro, web developer, cpa, or advisor who wants to attract more qualified prospects to your practice, this guide offers the roadmap for seo success. this quick read offers insight, tools, and tips for the beginner, intermediate, and advanced seo levels. but it’s not just about how to get high rankings, the end-game is to drive revenue. becky livingston shows how a smart seo strategy, when executed properly, can be the great equalizer to be used to your competitive advantage against any firm.

– eric majchrzak, chief marketing officer, shareholder, beachfleischman pc

why every accountant needs this handbook

as your tax & accounting business grows, and your website plays a larger role in bringing in new business, search engine optimization (seo) becomes more critical every day.

seo is among the best ways to stand out from your competition. most internet users won’t look past the first page of search results, so if you don’t rank highly, your website and your firm could be overlooked by potential clients.

knowing your client’s persona is key when implementing seo techniques. you don’t want to choose the wrong keywords. or, if your site is poorly designed, you may find leads from industries or segments that are a waste of time.

seo gives small firms and independent practitioners to compete with bigger firms. 

in fact, 51% of all website traffic comes from organic search, 10% from paid search, 5% for social, and 34% from all other sources.

and the best thing is: there’s no budget involved. just a little time and energy.

seo for cpas was written with basic and advanced seo techniques any size firm can begin using immediately.

livingston reveals the practice-proven seo tips, tools, and strategies that are landing new business in cpa firms today.

livingston provides tips on how to use seo on your website, on images, and in social media.

plus, you’ll gain insight about using an seo template to help you begin finding the right keywords for your firm and the process you can use to implement it within days.

finally, she reveals the reporting metrics you can use to determine roi.

the handbook delivers the tools you can use to increase search recognition for your brand, including:

• gaining insight into being found online
• conducting research to find the right keywords for your business
• implementing the keywords once you find them and
• leveraging social media to increase reach, engagement with your target market, and new business leads.

you’ll get seo techniques you can begin putting into place today to gain search rankings tomorrow.

what are you waiting for? let’s get moving!

selected contents

1. the basics
2. what is seo and why is it important?
3. how long does it take to rank?
4. 3 big seo changes
5. buyer persona
6. conducting keyword research
7. landing pages
8. url builder
9. why tracking urls are so important
10. how to improve your mobile seo
11. secure socket turn (ssl) certificate
12. local seo
13. link building
14. seo checklist for the do-it-yourselfer
15. 20 seo pitfalls to avoid
16. seo myths
17. advanced techniques
18. to follow or not to follow
19. mobile is the future and so is…
20. site speed
21. domain age
22. accelerating mobile pages (amp) pages
23. seo roi

about the author: becky livingston

becky livingston, president and ceo of penheel marketing, has over  25 years of experience in marketing and technology in financial and professional services firms.

she also serves as an adjunct professor, author, and speaker. with a graduate degree from pace university in information systems, livingston also holds undergraduate degrees from two other colleges, plus a certificate in corporate training from nyu. she is also an active member of the association for accounting marketing (aam) and the bergen county (n.j.) professional women’s network.

penheel marketing builds muscle – marketing muscle – for cpas and small business owners. in addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.

livingston can be reached directly at becky [@] penheel.com. follow her on twitter with @penheel

becky livingston is an acclaimed 卡塔尔世界杯常规比赛时间 expert author

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